Managing Supply Chains in a Tariff-Fueled Trade War

From Market Intelligence to Strategic Growth: Building a Strategic Business Plan for a global Multi Products, Multi Region Company.

Company Overview

X (name kept confidential) is a leading FMCG company with a strong brand and legacy for more than 6 decades. Operating in a highly competitive and evolving landscape, the company sought to redefine its growth trajectory and strengthen its position amongst private players in India & globally.

Business Context

Despite steady growth in India’s organized market, the company witnessed a decline in private market share and competitive ranking, driven by limited presence in innovative products, and rising competitive pressure in existing product categories in a matured marked. To unlock the next phase of growth, the company required a data-backed, future-ready business plan anchored in market realities and internal capabilities.

Our Approach

We supported the company through an end-to-end strategic business planning engagement, combining global market intelligence with granular company-level analysis:

Conducted global and Indian market assessment, including market size, growth trends, consumption patterns, and fastest-growing product categories
Conducted cycle study of products as per BCG matrix to identify product maturity cycles and long-term strategy.
Benchmarked global and domestic leaders on financial performance, product mix, margins, and growth metrics
SWOTR (Strength, Weakness, Opportunity, Threats and Risks) were deliberated & concluded with key stakeholders.
Performed competitive and financial benchmarking against key Indian & global players across products to understand capex requirements, capital employed and future funding options.
Analyzed the company’s internal performance across SBU’s as reference for internal benchmarks at operating levels.
Defined a clear strategic intent (short, medium and long term), growth priorities, and phased domestic expansion roadmap and arrived at stakeholder’s consensus through Intent Workshop.
Built sales forecasts, financial projections and product- and zone-specific strategies for final submission to the company. The forecasts were based on data submitted by company & our assumptions.

Key Insights

We worked out change management strategies for key 3 traps on Corporate Identity Trap (what the company is known for), Reinvention Trap (misalignment for innovation and growth), and Collaboration trap (when divergent goal damage mutual trust).
Competitors with stronger brand differentiation, diversified product portfolios, and objectives led business segments have higher margins with multiple brands.
Scalable growth requires balanced investment across brand, Supply Chain Infra & Innovation.
Strategic Intent defined and aligned with Segments and Company Vision and Company Value documents.

Strategic Priorities & Business Plan Highlights (Kept confidential, process is highlighted below):

Defined Strategic Priorities.
Defined OKR (Objective Key Results).
Defined Top Level Org Structure for future purposes (after two years).
Succession planning document for transition.

Impact

Clear Strategic priorities amongst stakeholders.
Trust & Collaboration.
Future ready blueprint to evolve and transform to the next level.

Conclusion

This engagement demonstrates how we help organizations translate market complexity into a clear, aligned, and future-ready growth strategy. Over FY 2024–25, by combining market intelligence, competitive benchmarking, internal diagnostics, and stakeholder alignment, a practical and scalable business blueprint was developed. The outcome strengthened strategic clarity, leadership alignment, and organizational readiness – positioning the company to drive sustainable growth, improve capital efficiency, and evolve confidently in a highly competitive global landscape.

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Maturity Model

Business Planning

Human Resources

Strategy

Start Ups

Integration

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Our Services

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Maturity Model

A process-based approach to identify and address bottlenecks, enabling organizations to assess their current capabilities and systematically level-up for continuous improvement and growth.

Business Planning

Developing a strategic annual business plan and financial model that align with organizational goals, ensuring effective execution of strategy and sustainable growth.

Human Resources

Developing a leadership pipeline through succession planning, and aligning the organizational structure with workflows, goals, strategy, and cultural design to drive long-term success.

Strategy

Developing comprehensive, forward-thinking strategies that drive business growth, optimize resources, and create sustainable competitive advantages, leveraging insights from investment banking and strategic consulting.

Start Ups

Crafting tailored strategies for start-ups to secure growth, attract investment, and navigate complex market dynamics with the expertise of investment banking and strategic consulting.

Organisations

Seamlessly empower fully researched growth strategies and interoperable internal or "organic" sources.